Thanks for allowing me to introduce myself to you. Presumably, you've landed here at my website because you are searching for help with your company's advertising, promotional or marketing communications efforts. If that's true, you've come to the right place!
I am a professional freelance copywriter and a marcomm consultant. So when you hire me for a project, you get the best of both. Admittedly, it's a bit of an unusual combination. Promotional writing and consulting are two totally different talents. Not many copywriters, for example, have the business experience to be able to develop a turnkey marketing communications program. Similarly, not many consultants have the passion and talents required to write the wide range of promotional materials needed for a fully integrated campaign. For over 35 years, I have been doing both to the success of my clients.
Some clients just need a quick press release or an attention-getting new series of ads created. Others are looking for more, perhaps to launch a new product line. They need an entire advertising and promotional program involving an overall theme that gives a cohesive look to all of their advertisements, brochures, trade shows, direct mail, websites, sales literature, premiums, interactive presentations and more. Maybe you need help just figuring out what are the best alternatives for the budget you have. Regardless of the scope of your needs, I can help. For a better idea of the types of projects I have worked on and the services I provide, visit the Experience section of this website. You can see some recent samples of my work in the Samples section.
I work primarily with business-to-business companies in the Chicago area, but have had the pleasure of working with all types of business enterprises throughout the country. I'm also a member of The EVcomm Group, which gives me access to the talents of hundreds of other promotional professionals to augment what I do, if needed. As a result, I can offer you the level of support necessary to accomplish your goals without the extended obligations and higher costs typically associated with a commitment to a full-service ad agency.
With a lifetime of experience in business to business advertising, there are not too many markets that I haven't already had the opportunity to explore and address in one way or another. That works to your advantage, because it means I can get up to speed faster, with a deeper level of understanding, than someone who is new to your industry. It also means that I can add more value to your efforts because of what I have done for other companies selling to the same market and through the same channels of distribution. You can explore my experience further by going to the Markets Served section of this website.
Take a few minutes to look around. You'll learn more about me and the kind of work I am doing for my clients. If you have doubts about working with a freelance copywriter, take a look at the FAQ section of this website. It may help ease your concerns. The In The News section provides late breaking news that should interest you as well. Come back to it often. If you need a handy reference to terms used in advertising and marketing communications, check out the Glossary of Terms section. I have included the most often used words and phrases.
As a freelance writer and marcomm consultant, I am here to help make you and your company more successful. That is what counts. That process starts by getting to know each other better and exploring what needs to be done. I invite you to contact me with details about your particular marketing communications needs or challenges at 630-319-1658 or by email at gary@garyeverhart.com.
